Vacant since August, the Elm Street space which housed Red Mango froyo is expected to see a beautiful boutique of signed jewelry and real estate open in early or mid-March.
A native of Long Island who represents his family’s third generation in the business, Brad Reh said he was thrilled to come to New Canaan, where he knows the residents through displays of antique jewelry and design.
According to its website, Reh sells rings, bracelets, necklaces and other jewelry from houses such as Van Cleef & Arpels, Cartier, Boucheron, Tiffany and Bulgari.
“We will be focusing more on stunning contemporary and modern jewelry, diamonds, stud earrings, and we will also have a jeweler on site to do repairs and designs,” Reh said.
The approximately 1,000 square foot space at 125 Elm Street will benefit from $ 23,800 in interior work, according to a building permit application filed Jan. 6 with the city.
“I have traveled to the exhibitions I do which are usually smaller art, antiques and design exhibitions and have done quite a bit from Bedford, NY to Norwalk to Greenwich to Stamford, and over the course of my travels, I have had clients all over the region, including New Canaan, ”said Reh NewCanaanite.com.
Reh said he would operate the store with his wife, Vandy, and one of the couple’s daughters, Lindsey, who is a registered nurse at Yale-New Haven Hospital.
“When we were looking for a permanent space, we saw that New Canaan had everything we were looking for,” Reh said. “I like the small town mentality, but it’s a sophisticated little town. It’s a bustling city, it seems like the type of city where if a store is vacant people are eager to see what happens and they really care and pay attention. So New Canaan suited me fine, and I also felt that there wasn’t a huge amount of other jewelry there, so it’s a good fit.
Reh added that he was already in contact with the New Canaan Chamber of Commerce.
In New Canaan, Henry C. Reid & Son on Elm Street has been closing since November, according to signs posted in the store.
When asked about Reh, the executive director of the chamber, Tucker Murphy, said that she first connected with him about a year ago “and I am very happy that he chose New Canaan for his Connecticut store “.
“We’ve already discussed ways for him to get involved,” Murphy said.
Reh said he started working 25 years ago with his mother and husband in Southampton, a place he said was not a community he wanted to live in all year round.
The Rehs are now planning to move to Connecticut, he said.
The new store could be called “Brad and Vandy Reh Fine Jewelry,” he said.