The pandemic has forced many business owners to pivot and try a new business model.
A new business owner on El Paseo shared their story of how he did just that and found the wilderness to be his new home.
“I started with antiques and furniture and loved the way things were made and the quality and things that were put into things in the past that we don’t see so much today”, Todd Johnson, owner of Todd and Company, told News Channel. 3.
Johnson is an expert supplier of vintage, real estate and prestigious jewelry.
For the past 30 years, his work has taken him to antique and jewelry exhibitions all over the United States.
But when the pandemic broke, all antique and jewelry shows closed or were canceled, so its “business model on the road” had to pivot quickly.
“So I went to brick and mortar,” he said.
Johnson, from San Diego, thought Palm Desert would be the place to be for his vintage pieces.
“There is an appreciation for artistry and quality that you can’t find elsewhere,” he said.
Johnson’s collection includes both modern pieces and unique and unique jewelry from the past, such as Tiffany and Company silver vases from the late 1800s.
“They won awards at world fairs in the late 1800s and early 1900s,” he said.
With many stores closing due to pandemic closures, Johnson took the opportunity to mark a prime location for his store right in The Gardens on El Paseo.
“I probably looked at 30 places to try and get a good spot and it was perfect,” Johnson said.
Once he secured the store, he packed his bags and moved to the wilderness last year, opening Todd and Company in April and having its grand opening this weekend.
“We are delighted that things are opening up,” he shared. “People are going out and visiting the desert again, so yeah, it’s exciting to go forward,” he added.
To see how other local businesses are surviving the pandemic, check out the local CV links here https://cvlocallinks.com/